The Infinity: A British Watch Built Around the Dial
The Infinity began with a pattern we first explored a few years ago. It was the sort of idea that kept coming back. A continuous design, CNC cut directly into a brass dial, with no obvious beginning or end. Now we've brought it back.
It starts with the dial
The centre of the Infinity is a solid brass dial with a repeating pattern cut directly into its surface. This is where the design gets interesting. The machining creates hundreds of small changes across the surface. As the light moves over the dial, some parts catch it while others disappear, giving the brass a different look depending on how you see it. It isn't printed on. It isn't simply a textured finish. The pattern is cut into the brass itself. That gives the Infinity its character.
It started with a pattern
The Infinity didn't begin with a plan for a new watch. It started with a pattern. Jason had been working with the idea of a continuous shape, drawing and redrawing it until it became something that could work across a dial. The important part was that there was no obvious start or finish. Your eye can keep following the lines. That idea stayed with us. When we came back to it, the question was how to turn the pattern into a physical dial. CNC machining gave us a way to cut the design directly into the brass, creating the depth and changing texture we wanted. There was plenty of discussion around how much detail was enough. The dial needed to have something going on when you looked closely, but it still had to work as a watch. That's often the difficult bit with design. Knowing when to stop.
Look a little closer
The centre gets most of the attention, but there are smaller details around it too. The edge of the dial carries its own fine repeating detail, sitting beneath the clean white chapter ring and Roman numerals. Then there are the blue hands. They're a simple contrast against the brass and parchment, keeping the dial easy to read while adding a little colour to an otherwise traditional watch. It's a combination of old and new ideas. Roman numerals, a mechanical movement and a traditional round case, alongside modern CNC machining and a dial that would have been difficult to achieve without it.
A different kind of British watch
The Infinity is a British mechanical watch with a distinctly modern dial. It has the familiar things you'd expect from a traditional watch, Roman numerals, a round polished case, leather strap and mechanical movement. But the dial takes it somewhere else. At £2,700, it's a watch where much of what you're paying for is right there in front of you. The machining, the layered detail, the materials and the time spent bringing all of those parts together. We think that's worth looking at closely.
The Infinity is available to order now.
£2,700
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