Why We Build Made to Order Watches

It Takes Time To Make A Watch

People sometimes ask why it takes around eight weeks to receive a Pinchbeck.

The short answer is simple.

We haven't made it yet.

Every Pinchbeck begins when someone chooses it.

Only then does it enter the workshop.

Only then does Rob begin assembling it.

For us, that's how watchmaking should work.

Every Watch Starts with Someone

Every Pinchbeck is one of our made to order watches. We don't build watches to sit in a warehouse. We build them for people.

When you choose a Pinchbeck, your watch joins the workshop schedule alongside servicing, repairs, bespoke commissions and the other watches already being built.

Nothing is rushed to meet a deadline.

Nothing is built simply to fill stock.

Every watch begins with a decision.

Yours.

Every Watch Starts with Someone

We don't build watches to sit on shelves or wait in a warehouse.

We build them for people.

When you choose a Pinchbeck, your watch joins the workshop schedule alongside servicing, repairs, bespoke commissions and the other watches already being built.

Nothing is rushed to meet a deadline.

Nothing is built simply to fill stock.

Every watch begins with a decision.

Yours.

Why We Build Made to Order Watches

Building to order allows us to make watches differently.

It means every Pinchbeck passes through the workshop because someone has already chosen it.

It means we know where every watch is, who it's for and what stage it's has reached.

It means we spend our time making watches, not managing stock.

Most importantly, it means every watch begins with a person rather than a production schedule.

Some Things Can't Be Rushed

Assembling a watch isn't simply a case of putting components together.

Every movement is regulated.

Every watch is tested.

Every detail is checked before it leaves the workshop.

Occasionally, something needs adjusting.

Sometimes a movement needs more time on the timing machine.

Sometimes we're simply not happy with it first time.

That's all part of making a mechanical watch properly.

Eight Weeks Isn't the Point

People sometimes focus on the waiting time.

We think about the watch.

Around eight weeks is usually how long the workshop needs to build a Pinchbeck.

Not because we've chosen a longer lead time.

Not because waiting makes the watch more special.

Simply because that's how long good watchmaking takes.

And we're perfectly comfortable with that.